In a contemporary business world complete with cultural awareness and the emergence of nontraditional tastes and attitudes, the suitable selection of Christmas cards can cause one to take more than a moment for reflection. However, there are several innovative choices of modern business Christmas cards that will apply to a given set of criteria. One company may not want to cause a faux pas with potential recipients. An organization may desire to graciously state their core values and beliefs. Another business professional opts to order with a holiday twinkle in the eye. Just as Charles Dickens penned for his redeemed character, Ebenezer Scrooge in A Christmas Carol, there is a feeling inside him that says: “I will honor Christmas in my heart and try to keep it all the year.”
Any of these pathways can be successfully traversed to the artful and gratifying selection of business holiday cards by remembering a few modern considerations. Some points may be applicable to your situation. Pass by those that may not:
- • Is it necessary that the holiday card choice be inclusive of our diverse American culture and beliefs?
- • With attention spans waning, will your personalized message be easily understood?
- • Is there a statement you want your cards to make?
- • Will the recipient feel recognized as a result of your greeting?
- • Are “environmentally friendly” products key in your decision-making?
- • Is reusability an issue (achieved through calendar cards or the gift artwork of Museum Masterpiece cards that can be framed)?
- • Is there a particular theme or ambiance (city scenes, international, for employees, from all of us, etc.) for your business holiday cards?
- • Will you want card samples in hand for an upcoming meeting to discuss what is available and to make a final card choice that is agreeable to all decision makers?
Whether you are avant-garde, forward-thinking, one dedicated to the spirit of the season, or simply a brazen sentimentalist, there is a card to represent you.
{ 1 comment… read it below or add one }
Yes. Nowadays there are so many factors to consider when choosing a business holiday card. To choose a religious card, or a more secular one. To pick a certain theme, or to select something more generic to appeal to a wide audience. And, more recently, considering whether one should send an environmentally-friendly design (and, hopefully, one which displays your green credentials).