It takes effort to keep yourself up front in your customer’s mental file of resources, but it’s entirely possible and incredibly effective. Patty, one of those six-million-dollar-a-year real estate sales reps, knows how. She uses corporate holiday cards as one of her tools to stay in touch. She also owns the productive agency.
When the holidays came around I would be sure to receive a card from her. I’d also get a call on the anniversary of our house closing. When we first moved in we received a welcome basket and a book about the history of the area. When my birthday came around I would be sure to receive a business birthday card or a personal phone call.
Her thoughtfulness was stunning, to say the least. Years later, now that I am considering listing my home for sale, you can be sure I will call Patty to list our house. By her actions over time Patty has demonstrated that she is responsible, organized, is attentive to detail and is willing to go the extra mile for her customers. Please note – I also remember her name.
When it comes to business holiday cards it is still an important way to stay in touch. It is an expression of the Holiday spirit in you. On the receiving end, your clients can see all the signatures imprinted on the inside of the card from the people they do business with throughout the year. Your crisply imprinted logo verifies the connection. They can see the office ‘family’ they talk to on the other end of the phone and it removes that impersonal tone from all those emails going back and forth during the course of business.
Patients, clients, congregations, employees, associates, or members will all connect with the thoughtful touch of your well-timed business holiday cards. Patty is just one example.